We all know Google’s search algorithms are regularly updated and tweaked to ensure they are serving up the most useful content for their users. One of the benefits of Google’s latest algorithm – Hummingbird – is that it no longer focuses just on the keywords that users are searching on, but has become better at understanding key concepts and relationships – and therefore the intent of a search.
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Keywords and Search Engine Optimisation
Dec2013
19
Infographics
Dec2013
12
I’m a big fan of the infographic – not because I think it’s going to generate an enormous amount of new leads but because it is an opportunity to get creative with your brand, tell a story through visuals and give your prospects more insight into what you do in an easily digestible, engaging way. (you already knew visual data is processed 60,000 times faster than text, right? More info here)
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