I read a great article on Digital Body Language last week. I’ve never heard this term before but gauging the behaviours of your customers and prospects has been around for a long time. Tone of voice, eye contact, choice of wording and, well, body language, have always been a great help to determine how our sales pitches are going.
As we all spend more time online, we increasingly look at available statistics to help us see what potential consumers are doing and how we can interpret that to translate into sales. Using website traffic numbers, understanding the pages that are attracting visitors, the links they’re clicking on, what they’re downloading and more – this is digital body language.