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Marketing services for your business

Pipwick Marketing provides marketing implementation services for small and medium sized businesses on a casual, part time or project basis.

You may have a notebook full of marketing ideas to grow your business that you’ve just never got around to doing anything with. That’s where we can help – we specialise in implementing and operationalizing your great ideas (and we can also help you come up with some more) so you can concentrate on the other aspects of your business that need your attention.

We are practical and hands on. Our strength is rolling up sleeves and doing what needs to be done for your marketing initiatives - from planning and testing all the way through to measuring and reporting on results. We gauge our success on your success.

Since 2005, Pipwick Marketing has been offering a professional, flexible, knowledgeable and cost effective marketing implementation service to get the most out of your (sometimes) limited resources.

What to share on social media

In my last blog we talked about which social media channels to use once you had decided your business was ready to  jump on board and you had answered several questions to determine whether social media is a good strategy.

This time, we’ll assume you have decided to go ahead and are now wondering what to share on social media now that you have this new marketing tool.

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Which social media should I use?

Social media has been around for a while now and it doesn’t look like it’s going anywhere. But  there are still some businesses that haven’t yet embraced it as a cost-effective marketing tool.

So I am often asked by small and medium business owners whether they really need to ‘do’ social media and if so, which ‘channel’ they should use for their business?

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SEO Myths

Just a quick post this week – and as usual a couple of  resources to share.

SEO (search engine optimisation) is important in your marketing mix – it’s the work behind how you get found online when people are searching and researching. And with the many changes that Google are always making with the goal of providing the most relevant search engine results pages (SERPs) you want to make sure your marketing department are looking after that.

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What is content marketing?

Content marketing has been on the rise in Australia in the last few years, and one research report notes that spending on content marketing in Australia is set to increase by 61%.

I’ve read a couple of good articles about this topic this week, and this great slideshow highlights some Australian companies doing it well (as well as gave me the stat cited above).

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