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Marketing services for your business

Pipwick Marketing provides marketing implementation services for small and medium sized businesses on a casual, part time or project basis.

You may have a notebook full of marketing ideas to grow your business that you’ve just never got around to doing anything with. That’s where we can help – we specialise in implementing and operationalizing your great ideas (and we can also help you come up with some more) so you can concentrate on the other aspects of your business that need your attention.

We are practical and hands on. Our strength is rolling up sleeves and doing what needs to be done for your marketing initiatives - from planning and testing all the way through to measuring and reporting on results. We gauge our success on your success.

Since 2005, Pipwick Marketing has been offering a professional, flexible, knowledgeable and cost effective marketing implementation service to get the most out of your (sometimes) limited resources.

Target Markets and Buyer Personas

One of the first rules of marketing is to know who you’re talking to and often not enough thought goes into really digging deep and knowing your (ideal) customer.

Target markets are regularly identified but with quite wide, generic brushstrokes: senior level, xyz industry with 1-500 employees and an annual turnover of however many million. Sound familiar?

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Tips for Great Email Marketing

I have previously read articles proclaiming that with the rise of social media, email marketing is dead. I have also read many that claim it is not.

I’m on that side of the fence – email marketing to your database is still a great way to reach prospects and customers right at their desks. That is, provided your database is up to date and the contacts still relevant. But that is a topic for another post!

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Testimonials as a Marketing Tool

I have often been asked about the value of testimonials as a marketing tool and I still don’t have a definitive answer. I sway between them being useful because they allow potential customers to ‘see’ some feedback when they’re researching a purchase, to feeling they’re a bit useless due to their bias. Because really, who is going to post a negative one on their website?

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Pros and Cons of Content Marketing

Content marketing is a relatively new strategy for gathering leads and prospects. Its surge in popularity has been well documented, but what are the reasons it’s considered a good marketing tool? And what are the drawbacks of content marketing?

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