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Marketing services for your business

Pipwick Marketing provides marketing implementation services for small and medium sized businesses on a casual, part time or project basis.

You may have a notebook full of marketing ideas to grow your business that you’ve just never got around to doing anything with. That’s where we can help – we specialise in implementing and operationalizing your great ideas (and we can also help you come up with some more) so you can concentrate on the other aspects of your business that need your attention.

We are practical and hands on. Our strength is rolling up sleeves and doing what needs to be done for your marketing initiatives - from planning and testing all the way through to measuring and reporting on results. We gauge our success on your success.

Since 2005, Pipwick Marketing has been offering a professional, flexible, knowledgeable and cost effective marketing implementation service to get the most out of your (sometimes) limited resources.

What does bounce rate mean?

When looking at all the stats available for your website through the very marvellous Google Analytics tool, the bounce rate features front and centre on your dashboard. But it can be a source of confusion as to what it means, so let’s deconstruct it a little.

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Your marketing message is never about you

A few times this week I have been speaking with clients about different projects and what the intent of the message should be. It hasn’t mattered it it’s an email, a video, a digital ad or something else, it has always come down to one thing:

What’s in it for your customer?

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4 tips for direct marketing campaigns

I read with interest the other day that a recent Australia Post report reveals that consumers see their letterbox as one of the top channels for receiving effective advertising materials. This  is despite our increasing dependence on digital  – both in marketing and in life!

It occurred to me that proportionately  not many businesses use direct marketing campaigns any more and I am still a fan of them because there can be some cut-through using those channels that others appear to have abandoned.

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The Science of Your Website Design

I read an interesting blog post yesterday discussing the impact of eye tracking research on website design. It provided a great infographic that clearly laid out the basics of eye tracking research and how this information can help when putting together a new look for your online presence.

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