When looking at all the stats available for your website through the very marvellous Google Analytics tool, the bounce rate features front and centre on your dashboard. But it can be a source of confusion as to what it means, so let’s deconstruct it a little.
A few times this week I have been speaking with clients about different projects and what the intent of the message should be. It hasn’t mattered it it’s an email, a video, a digital ad or something else, it has always come down to one thing:
What’s in it for your customer?
I read with interest the other day that a recent Australia Post report reveals that consumers see their letterbox as one of the top channels for receiving effective advertising materials. This is despite our increasing dependence on digital – both in marketing and in life!
It occurred to me that proportionately not many businesses use direct marketing campaigns any more and I am still a fan of them because there can be some cut-through using those channels that others appear to have abandoned.
I read an interesting blog post yesterday discussing the impact of eye tracking research on website design. It provided a great infographic that clearly laid out the basics of eye tracking research and how this information can help when putting together a new look for your online presence.