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Marketing services for your business

Pipwick Marketing provides marketing implementation services for small and medium sized businesses on a casual, part time or project basis.

You may have a notebook full of marketing ideas to grow your business that you’ve just never got around to doing anything with. That’s where we can help – we specialise in implementing and operationalizing your great ideas (and we can also help you come up with some more) so you can concentrate on the other aspects of your business that need your attention.

We are practical and hands on. Our strength is rolling up sleeves and doing what needs to be done for your marketing initiatives - from planning and testing all the way through to measuring and reporting on results. We gauge our success on your success.

Since 2005, Pipwick Marketing has been offering a professional, flexible, knowledgeable and cost effective marketing implementation service to get the most out of your (sometimes) limited resources.

Data, Visuals and Infographics

We live in an age of data and data collection. It seems that every day there’s something in the news about the volume of data being collected by organisations and governments, followed swiftly by concern about privacy and data breaches.

We also live in an age of social media. Individuals spend vast amounts of time online posting photos, watching videos, collecting inspirational imagery, updating their status, sharing interesting articles and much, much more.

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What does bounce rate mean?

When looking at all the stats available for your website through the very marvellous Google Analytics tool, the bounce rate features front and centre on your dashboard. But it can be a source of confusion as to what it means, so let’s deconstruct it a little.

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Your marketing message is never about you

A few times this week I have been speaking with clients about different projects and what the intent of the message should be. It hasn’t mattered it it’s an email, a video, a digital ad or something else, it has always come down to one thing:

What’s in it for your customer?

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4 tips for direct marketing campaigns

I read with interest the other day that a recent Australia Post report reveals that consumers see their letterbox as one of the top channels for receiving effective advertising materials. This  is despite our increasing dependence on digital  – both in marketing and in life!

It occurred to me that proportionately  not many businesses use direct marketing campaigns any more and I am still a fan of them because there can be some cut-through using those channels that others appear to have abandoned.

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The Science of Your Website Design

I read an interesting blog post yesterday discussing the impact of eye tracking research on website design. It provided a great infographic that clearly laid out the basics of eye tracking research and how this information can help when putting together a new look for your online presence.

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Referrals as a marketing tool

I saw a great article  on Twitter the other day about asking for referrals. So I re-tweeted it because I ALWAYS get asked about the best way to set up a referral program and it also inspired me to write this post. (thanks Dave Humphrey) 🙂

Everyone seems to know that referrals are one of the best ways to get new business – not only because it’s very cost-effective but also because the sales pitch is just about done. The trust is already there from someone who has passed on your details, so the relationship building is ready to begin.

But how do you regularly get to this step?

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Overwhelm and Meaningful

Like many people, I’m a big fan of Seth Godin and his blogs. I always find them enormously thought-provoking and I really like that he doesn’t just fit in with whatever is the latest trend (in fact he’s normally ahead of it).

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Using Pinterest

Being mostly involved in B2B marketing I haven’t had much of a need for exploring Pinterest. I am interested in it, however, and found this great infographic that gave me everything I need to know in one lovely visual!

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How to Create a Landing Page that Converts

Whenever a business decides to run an online campaign directing potential customers back to their website, rather than send them to an existing home page or other internal page, it’s useful to create a separate landing page.

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Target Markets and Buyer Personas

One of the first rules of marketing is to know who you’re talking to and often not enough thought goes into really digging deep and knowing your (ideal) customer.

Target markets are regularly identified but with quite wide, generic brushstrokes: senior level, xyz industry with 1-500 employees and an annual turnover of however many million. Sound familiar?

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