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Marketing services for your business

Pipwick Marketing provides marketing implementation services for small and medium sized businesses on a casual, part time or project basis.

You may have a notebook full of marketing ideas to grow your business that you’ve just never got around to doing anything with. That’s where we can help – we specialise in implementing and operationalizing your great ideas (and we can also help you come up with some more) so you can concentrate on the other aspects of your business that need your attention.

We are practical and hands on. Our strength is rolling up sleeves and doing what needs to be done for your marketing initiatives - from planning and testing all the way through to measuring and reporting on results. We gauge our success on your success.

Since 2005, Pipwick Marketing has been offering a professional, flexible, knowledgeable and cost effective marketing implementation service to get the most out of your (sometimes) limited resources.

Tips for Great Email Marketing

I have previously read articles proclaiming that with the rise of social media, email marketing is dead. I have also read many that claim it is not.

I’m on that side of the fence – email marketing to your database is still a great way to reach prospects and customers right at their desks. That is, provided your database is up to date and the contacts still relevant. But that is a topic for another post!

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Testimonials as a Marketing Tool

I have often been asked about the value of testimonials as a marketing tool and I still don’t have a definitive answer. I sway between them being useful because they allow potential customers to ‘see’ some feedback when they’re researching a purchase, to feeling they’re a bit useless due to their bias. Because really, who is going to post a negative one on their website?

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Pros and Cons of Content Marketing

Content marketing is a relatively new strategy for gathering leads and prospects. Its surge in popularity has been well documented, but what are the reasons it’s considered a good marketing tool? And what are the drawbacks of content marketing?

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The advantage of Facebook cover photos

If you’re using Facebook to promote your business and engage with your customers then a great way to keep it interesting (apart from updating your status with consistency) is to make sure you’re regularly updating your Facebook cover photo.

This big picture at the top of your page is one of the first things people see when they arrive, so make it eye catching at the same time as boosting attention levels on something you want to to share.

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Facebook Reach

The changing numbers of organic Facebook reach is impacting many a small business marketing metric. Here’s why.

Many organisations choose to have a Facebook page as a part of their marketing mix. It makes sense to do so in many cases – once you have ascertained this is where your target market are likely to be found, of course! It’s free to set up a page, mostly fun to maintain and offers a way to build a community, start some wonderful conversations and have a mechanism for instant polling and feedback. It’s important, however, to have a handle on the measurements you use to gauge success.

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LinkedIn Showcase Pages

Recently I’ve been working on helping a client segment their database. The purpose was to identify some of the ‘low hanging fruit’ in their existing contacts and spend some time building relationships and communications to those who may convert faster.

It’s reasonably time consuming and made me wonder how this can be done more efficiently. Separately I received an email from LinkedIn talking about the retirement of the Products and Services section of their company pages and the introduction of LinkedIn showcase pages.

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How to Use Google Analytics

I stumbled upon this fantastic resource to share with you – 50+ Google Analytics Resources.

So many small organisations install Analytics onto their website and promptly forget about it. It is truly one of the most useful (free!) tools to tell you how your online marketing is going and you can set up goals to break down your results into individual campaigns.

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What to share on social media

In my last blog we talked about which social media channels to use once you had decided your business was ready to  jump on board and you had answered several questions to determine whether social media is a good strategy.

This time, we’ll assume you have decided to go ahead and are now wondering what to share on social media now that you have this new marketing tool.

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Which social media should I use?

Social media has been around for a while now and it doesn’t look like it’s going anywhere. But  there are still some businesses that haven’t yet embraced it as a cost-effective marketing tool.

So I am often asked by small and medium business owners whether they really need to ‘do’ social media and if so, which ‘channel’ they should use for their business?

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SEO Myths

Just a quick post this week – and as usual a couple of  resources to share.

SEO (search engine optimisation) is important in your marketing mix – it’s the work behind how you get found online when people are searching and researching. And with the many changes that Google are always making with the goal of providing the most relevant search engine results pages (SERPs) you want to make sure your marketing department are looking after that.

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