When looking at all the stats available for your website through the very marvellous Google Analytics tool, the bounce rate features front and centre on your dashboard. But it can be a source of confusion as to what it means, so let’s deconstruct it a little.
I stumbled upon this fantastic resource to share with you – 50+ Google Analytics Resources.
So many small organisations install Analytics onto their website and promptly forget about it. It is truly one of the most useful (free!) tools to tell you how your online marketing is going and you can set up goals to break down your results into individual campaigns.