Like many people, I’m a big fan of Seth Godin and his blogs. I always find them enormously thought-provoking and I really like that he doesn’t just fit in with whatever is the latest trend (in fact he’s normally ahead of it).
Content marketing has been on the rise in Australia in the last few years, and one research report notes that spending on content marketing in Australia is set to increase by 61%.
I’ve read a couple of good articles about this topic this week, and this great slideshow highlights some Australian companies doing it well (as well as gave me the stat cited above).
We all know Google’s search algorithms are regularly updated and tweaked to ensure they are serving up the most useful content for their users. One of the benefits of Google’s latest algorithm – Hummingbird – is that it no longer focuses just on the keywords that users are searching on, but has become better at understanding key concepts and relationships – and therefore the intent of a search.
I’m a big fan of the infographic – not because I think it’s going to generate an enormous amount of new leads but because it is an opportunity to get creative with your brand, tell a story through visuals and give your prospects more insight into what you do in an easily digestible, engaging way. (you already knew visual data is processed 60,000 times faster than text, right? More info here)