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Marketing services for your business

Pipwick Marketing provides marketing implementation services for small and medium sized businesses on a casual, part time or project basis.

You may have a notebook full of marketing ideas to grow your business that you’ve just never got around to doing anything with. That’s where we can help – we specialise in implementing and operationalizing your great ideas (and we can also help you come up with some more) so you can concentrate on the other aspects of your business that need your attention.

We are practical and hands on. Our strength is rolling up sleeves and doing what needs to be done for your marketing initiatives - from planning and testing all the way through to measuring and reporting on results. We gauge our success on your success.

Since 2005, Pipwick Marketing has been offering a professional, flexible, knowledgeable and cost effective marketing implementation service to get the most out of your (sometimes) limited resources.

Overwhelm and Meaningful

Like many people, I’m a big fan of Seth Godin and his blogs. I always find them enormously thought-provoking and I really like that he doesn’t just fit in with whatever is the latest trend (in fact he’s normally ahead of it).

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Target Markets and Buyer Personas

One of the first rules of marketing is to know who you’re talking to and often not enough thought goes into really digging deep and knowing your (ideal) customer.

Target markets are regularly identified but with quite wide, generic brushstrokes: senior level, xyz industry with 1-500 employees and an annual turnover of however many million. Sound familiar?

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What is content marketing?

Content marketing has been on the rise in Australia in the last few years, and one research report notes that spending on content marketing in Australia is set to increase by 61%.

I’ve read a couple of good articles about this topic this week, and this great slideshow highlights some Australian companies doing it well (as well as gave me the stat cited above).

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Keywords and Search Engine Optimisation

We all know Google’s search algorithms are regularly updated and tweaked to ensure they are serving up the most useful content for their users. One of the benefits of Google’s latest algorithm – Hummingbird – is that it no longer focuses just on the keywords that users are searching on, but has become better at understanding key concepts and relationships – and therefore the intent of a search.
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I’m a big fan of the infographic – not because I think it’s going to generate an enormous amount of new leads but because it is an opportunity to get creative with your brand, tell a story through visuals and give your prospects more insight into what you do in an easily digestible, engaging way. (you already knew visual data is processed 60,000 times faster than text, right? More info here)
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