Implementing your marketing plans, social media management/community building; marketing planning and strategy, lead and customer nurturing, online advertising, email marketing, content creation and distribution.
Just a quick post this week – and as usual a couple of resources to share.
SEO (search engine optimisation) is important in your marketing mix – it’s the work behind how you get found online when people are searching and researching. And with the many changes that Google are always making with the goal of providing the most relevant search engine results pages (SERPs) you want to make sure your marketing department are looking after that.
I read a great article on Digital Body Language last week. I’ve never heard this term before but gauging the behaviours of your customers and prospects has been around for a long time. Tone of voice, eye contact, choice of wording and, well, body language, have always been a great help to determine how our sales pitches are going.
As we all spend more time online, we increasingly look at available statistics to help us see what potential consumers are doing and how we can interpret that to translate into sales. Using website traffic numbers, understanding the pages that are attracting visitors, the links they’re clicking on, what they’re downloading and more – this is digital body language.
We all know Google’s search algorithms are regularly updated and tweaked to ensure they are serving up the most useful content for their users. One of the benefits of Google’s latest algorithm – Hummingbird – is that it no longer focuses just on the keywords that users are searching on, but has become better at understanding key concepts and relationships – and therefore the intent of a search.
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