I’m a big fan of the infographic – not because I think it’s going to generate an enormous amount of new leads but because it is an opportunity to get creative with your brand, tell a story through visuals and give your prospects more insight into what you do in an easily digestible, engaging way. (you already knew visual data is processed 60,000 times faster than text, right? More info here)
Creating an infographic doesn’t have to be expensive and the sky is the limit for ideas, layout and content. There are no rules! So let your brand come to life through imagery and dip its toe in some creative waters.
That said, here’s a nice one from iStock – on upcoming trends in visuals for 2014.
Enjoy – and let’s hope some of these trends really do come to fruition. (I’m all for women of real size, hands on Dads, creative photography and racial tolerance. The witches? I can take them or leave them.)