Like many people, I’m a big fan of Seth Godin and his blogs. I always find them enormously thought-provoking and I really like that he doesn’t just fit in with whatever is the latest trend (in fact he’s normally ahead of it).


So I want to share with you this fabulous blog he recently posted ‘ In Search of Meaningful’.

I am a proponent of inbound marketing and actively encourage my clients to create great content to share – whether it be blogs, videos, e-books, articles or whatever. They are a great source of information for potential buyers and, if done properly, can be a great way to be found in search results.

But I confess to overwhelm at times – too much to read, too much to share, too much to see to keep up to date. And too many bases to cover. So this blog resonated with me.

Although it is discussing media companies and their business model, like many Seth Godin blogs, I find it can be adapted to whatever it needs to be.

I hope you enjoy it as much as I did.