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Marketing services for your business

Pipwick Marketing provides marketing implementation services for small and medium sized businesses on a casual, part time or project basis.

You may have a notebook full of marketing ideas to grow your business that you’ve just never got around to doing anything with. That’s where we can help – we specialise in implementing and operationalizing your great ideas (and we can also help you come up with some more) so you can concentrate on the other aspects of your business that need your attention.

We are practical and hands on. Our strength is rolling up sleeves and doing what needs to be done for your marketing initiatives - from planning and testing all the way through to measuring and reporting on results. We gauge our success on your success.

Since 2005, Pipwick Marketing has been offering a professional, flexible, knowledgeable and cost effective marketing implementation service to get the most out of your (sometimes) limited resources.

What is content marketing?

Content marketing has been on the rise in Australia in the last few years, and one research report notes that spending on content marketing in Australia is set to increase by 61%.

I’ve read a couple of good articles about this topic this week, and this great slideshow highlights some Australian companies doing it well (as well as gave me the stat cited above).

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Digital Body Language

I read a great article on Digital Body Language last week. I’ve never heard this term before but gauging the behaviours of your customers and prospects has been around for a long time. Tone of voice, eye contact, choice of wording and, well, body language, have always been a great help to determine how our sales pitches are going.

As we all spend more time online, we increasingly look at available statistics to help us see what potential consumers are doing and how we can interpret that to translate into sales. Using website traffic numbers, understanding the pages that are attracting visitors, the links they’re clicking on, what they’re downloading and more – this is digital body language.

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Twitter tips for business

I found this great slideshow on Slideshare giving 50 random Twitter tips for business to share with you.

With recent media coverage about the avalanche of content that consumers are faced with on a daily basis it’s important to make sure what you’re putting out there is getting some traction, otherwise you’re just sending messages out into the ether.  Read more

Not on the social media bandwagon yet?

I get asked a lot about why B2B organisations should be involved in social media, and am often told by those who haven’t jumped on the bandwagon yet that it’s really a medium for selling to consumers, not other businesses.

It’s true, a lot of B2C companies get some great traction in the social sphere, but there’s also some common ground when it comes to marketing B2B’s too – they are made up of people (and consumers) as well! And chances are those people are online in at least one of the many social media channels available.
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Keywords and Search Engine Optimisation

We all know Google’s search algorithms are regularly updated and tweaked to ensure they are serving up the most useful content for their users. One of the benefits of Google’s latest algorithm – Hummingbird – is that it no longer focuses just on the keywords that users are searching on, but has become better at understanding key concepts and relationships – and therefore the intent of a search.
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Infographics

I’m a big fan of the infographic – not because I think it’s going to generate an enormous amount of new leads but because it is an opportunity to get creative with your brand, tell a story through visuals and give your prospects more insight into what you do in an easily digestible, engaging way. (you already knew visual data is processed 60,000 times faster than text, right? More info here)
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The here and there of your marketing message

Recently I was reading an HBR article on how to really understand someone else’s point of view.

The article is written more from a leadership context and how to both influence and get the best out of people by making sure you understand what they may be thinking and feeling about a given situation or decision.

It makes the point that we often try to convince others from our assumptions based on our experiences. In other words, from our point of view.

In most cases, marketing efforts have that same flaw.
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