I read an interesting blog post yesterday discussing the impact of eye tracking research on website design. It provided a great infographic that clearly laid out the basics of eye tracking research and how this information can help when putting together a new look for your online presence.
You can see the full post and accompanying infographic here but some of the key takeaways that I found useful and interesting are:
- 69% of a users time is spent on the left hand side of the page
- visitors’ eyes focus on blank spaces
- consider eye movement patterns when writing content and image layout
So there you have it, some important things to consider when re-imagining your website design to enhance user experience.